About Us

Our Mission

Open-rate.com was built with a simple mission: to help businesses of all sizes measure, understand, and improve their email marketing ROI. We believe that email marketing remains one of the highest-ROI channels available, but too many businesses lack the tools to properly quantify their returns and identify cost-saving opportunities.

Our flagship Email Marketing ROI & Savings Calculator gives you real-time insights into your campaign performance, cost structure, and potential savings from switching email service providers.

Why We Built This

After working with dozens of small-to-medium businesses, we noticed a recurring pattern: most companies had no idea whether their email marketing was actually profitable. They knew their open rates and click rates, but couldn't connect those metrics to actual revenue or calculate the true cost of their email operations including labor, design, and tools.

At the same time, businesses were often overpaying for email service providers that didn't fit their needs. Switching ESPs could save them 30-50%, but without clear cost-benefit analysis, the switching friction felt too high.

We built Open-rate.com to solve both problems in one place.

Who This Is For

• E-commerce managers looking to optimize their email channel P&L
• SaaS marketers calculating lead generation ROI from email campaigns
• Small business owners who want to know if their email marketing spend is worth it
• Agency professionals who need to justify email program investments to clients
• Finance teams conducting vendor audits and cost reduction analyses

Our Values

Transparency

Our calculator formulas are clearly documented. Industry benchmarks are sourced from publicly available reports and cited appropriately.

Accuracy

We use the latest industry data from Mailchimp's email marketing benchmarks, Campaign Monitor's annual report, and HubSpot's marketing statistics. Our calculation methodology follows standard ROI formulas used by financial analysts.

Independence

Our calculator results are purely mathematical. The tool will recommend switching to a cheaper ESP based solely on the data you enter.

Data Sources

Our industry benchmarks are drawn from:

• Mailchimp's Email Marketing Benchmarks (2024-2025)
• Campaign Monitor's Email Marketing Statistics Report
• HubSpot's Marketing Industry Benchmarks
• DMA (Data & Marketing Association) Response Rate Report

For more details, see our Benchmarks & Data Sources page.

Contact Us

Have questions or suggestions? We'd love to hear from you. Visit our Contact page to get in touch.